Just Soy You Know

 

2018 Product

There are many products that are widely used past their use by dates and there’s no convenient way to know what expiry date is on the bottle. The label on a lot of these products rub off before the use by date is reached. In a shape of 3D sticker, Just Soy You Know is a timed visual indicator plastic made of soya that lets the user know when the product expires. 
 

Illustrator, Photoshop

Awards
Runner up 2018 Purdue Soyabean Awards

Team

Lehar 
Sunkalp
Patrick

Role – Researcher & Product Designer

I worked with a team who specialized in researching and developing prototype. My task as the designer included form exploration, product development, post-processing, branding and narrative-building.

 

DESIGN PROCESS

PROBLEM

Reading each product label to decipher expiry date is a time-consuming process. Most of the products are still widely used past their use by dates.  The label on a lot of these products rub off before the use by date is reached. Considering all of these problems, we came up with a timed visual indicator plastic made of Soya. The best part, it is cost-effective and bio-degradable. The colour changes with time from original brown soya colour to blue and we know the product is expired. There is no need to check the label.

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RESEARCH

Just Soy you know is a product that can be widely used and accepted. It transforms a user habit and makes their life easier. The Pharmaceutical Packaging and Labeling Service Industry has a high demand of our product.

 

  • The Pharmaceutical Packaging and Labeling Services industry is valued at $3.6 billion
  • 55% of that is packaging services alone
  • No company controls more than 4% of the market
 
Source: IBISWorld

Benefits of using Soya

  • Natural polymers are easier to visually change than most synthetic polymers
  • Safe for ingestion for most people
  • Lessened environmental impact (landfills, waste water, etc.)
  • Soy is readily available in fairly large quantities

Competitiveness

  • Does what no other company is doing
  • Market has room for enter and is growing
  • Quick production time
  • After extensive testing: 
    •Alleviate micro degradation concerns
    •No Toxic byproducts

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PROTOTYPING PROCESS

After sufficient amount of sketches, we came up with a cost-effective sticker with three layer solid plastic plates. First layer cosists of Soy plastic (70%), second layer is the daming material (20%) and the third layer consits of the changing agent (10%). Reason for a square shape over a circular is to avoid wastage of processed material on the sides.  

Form Exploration
Form Exploration
Testing with changing agent
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